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by Best, Coney Hawkins : Consumer Behaviour: Building Marketing Strategy (International Edition)

ISBN : #0070582343 | Date : 2006

Description :

PDF-3dbee | Book by Hawkins, Best, Coney… Consumer Behaviour: Building Marketing Strategy (International Edition)


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Consumer Behaviour: Building Marketing Strategy (International Edition) by by Best, Coney Hawkins

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by Michael Chesher : Electronic Business & Commerce

ISBN : #185233584X | Date : 2002-12-16

Description :

PDF-1db7f | Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organ… Electronic Business & Commerce


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Electronic Business & Commerce by by Michael Chesher

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by Carl Franklin : Why Innovation Fails: Hard Won Lessons for Business

ISBN : #1904298087 | Date : 2003-07-25

Description :

PDF-6c212 | Just because it’s a great idea doesn’t mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software…. Why Innovation Fails: Hard Won Lessons for Business


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Why Innovation Fails: Hard Won Lessons for Business by by Carl Franklin

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by Bodo B. Schlegelmilch : Global Marketing Strategy: An Executive Digest (Management for Professionals)

ISBN : #3319262777 | Date : 2016-03-03

Description :

PDF-05a1a | This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examinin… Global Marketing Strategy: An Executive Digest (Management for Professionals)


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Global Marketing Strategy: An Executive Digest (Management for Professionals) by by Bodo B. Schlegelmilch

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by Peter L. Phillips : Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

ISBN : #9781581159141 | Date : 2012-07-01

Description :

PDF-b3b68 | In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief … Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage


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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage by by Peter L. Phillips

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by Graham Hooley : Marketing Strategy and Competitive Positioning (4th Edition)

ISBN : #0273706977 | Date : 2008-02-07

Description :

PDF-c8d06 | Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised…. Marketing Strategy and Competitive Positioning (4th Edition)


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Marketing Strategy and Competitive Positioning (4th Edition) by by Graham Hooley

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Introduction Commerce Efraim Turban PDF 285326a4b

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by Efraim Turban : Introduction to E-Commerce

ISBN : #0130094056 | Date : 2002-08-29

Description :

PDF-b5cb2 | Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Co… Introduction to E-Commerce


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Introduction to E-Commerce by by Efraim Turban

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SMEs Era Globalization International Strategies PDF 2035d38b5

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SMEs in an Era of Globalization: International Business and Market Strategies PDF




by Ilan Bijaoui : SMEs in an Era of Globalization: International Business and Market Strategies

ISBN : #1137575700 | Date : 2016-11-24

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PDF-062fa | This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategi… SMEs in an Era of Globalization: International Business and Market Strategies


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Assessing Different Marketing Practice Uncertainty PDF 943b6d712

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science) PDF




: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

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PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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Routledge Consumption Companions Management Accounting PDF 06216ac3a

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The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting) PDF




: The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting)

ISBN : #0415679923 | Date : 2013-02-08

Description :

PDF-98428 | The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-d… The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting)


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Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience PDF




by Roberto Álvarez del Blanco : Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

ISBN : #023025263X | Date : 2010-10-27

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PDF-75888 | The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand…. Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience


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India Reloaded: Inside India’s Resurgent Consumer Market PDF




by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

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PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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India Reloaded: Inside India’s Resurgent Consumer Market by by D. Sinha

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by Lee W. Frederiksen : Online Marketing for Professional Services

ISBN : #0982881932 | Date : 2012-06-05

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PDF-ed173 | Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of… Online Marketing for Professional Services


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by Luca Cacciolatti : Entrepreneurial Marketing for SMEs

ISBN : #1137532564 | Date : 2015-12-06

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PDF-0cb5f | Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge…. Entrepreneurial Marketing for SMEs


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Entrepreneurial Marketing for SMEs by by Luca Cacciolatti

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Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition) PDF




by Stephan Heinrich : Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition)

ISBN : #365813898X | Date : 2016-10-29

Description :

PDF-d6485 | Dieses Buch erklärt ganz grundlegend, leicht verständlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstständige und mittelständische Unternehmen können dieses mächtige Vermarktungswerkzeug zielführend nutzen und damit eine fundierte Basis zur effektiven Kundengewinnung schaffen. Das Prinzip ist ei… Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition)


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[Pub.93llc] Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition) PDF | by Stephan Heinrich


Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition) by by Stephan Heinrich

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