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by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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[Pub.67AZG] Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF | by C. Torelli


Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by by C. Torelli

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by Roger L. Brooks : The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)

ISBN : #1599183935 | Date : 2010-06-01

Description :

PDF-5f76e | Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman’s, T.G.I. Friday’s, CVS/pharmacy, Bank of Montreal… The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)


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[Pub.90SOO] The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series) PDF | by Roger L. Brooks


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: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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by Gordon R. Foxall : Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)

ISBN : #0704413760 | Date : 1993-11

Description :

PDF-70958 | … Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)


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Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) by by Gordon R. Foxall

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: Mobile Commerce Applications

ISBN : #159140293X | Date : 2004-02-20

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PDF-81194 | Addressing critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, this book includes: methodologies, enabling technologies, models, paradigms, architecture, standards and innovations…. Mobile Commerce Applications


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by Borys Omelayenko : Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)

ISBN : #1402071906 | Date : 2002-10-31

Description :

PDF-afb6a | Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and b… Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)


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by Veljko Milutinovic : Mind Genomics: A Guide to Data-Driven Marketing Strategy (SpringerBriefs in Business)

ISBN : #3319397311 | Date : 2016-09-01

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PDF-25058 | In this book, the authors describe how Mind Genomics works – a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics – in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence… Mind Genomics: A Guide to Data-Driven Marketing Strategy (SpringerBriefs in Business)


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by E. Boyd : The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

ISBN : #0230600190 | Date : 2007-11-07

Description :

PDF-560d4 | A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing…. The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution


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by Leonard M. Fuld : The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors

ISBN : #0471585092 | Date : 1994-11-22

Description :

PDF-a6db5 | How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory! How do I analyze a private company’s true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers’ long-term strategies? What new technologies or products does the competition have on its drawing boards? The New Competitor Intelligenc… The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors


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by Robert J. Hamper : The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

ISBN : #0071809090 | Date : 2013-09-04

Description :

PDF-6edad | THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step… The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans


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by Heide Wilsdorf-Köhler : Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)

ISBN : #3824477947 | Date : 2003-01-30

Description :

PDF-280e4 | Auf der Basis der Theorien des strategischen Managements entwickelt Heide Wilsdorf-Köhler einen integrativen, wissenschaftlich fundierten und praxistauglichen Ansatz zur Bewertung von Strategien und zeigt, dass verteidigungsfähige Wettbewerbsvorteile und damit überdurchschnittliche Renditen aus dem Angebot von Leistungssystemen möglich sind. … Wettbewerbsvorteile für Konsumgüterhersteller: Systemangebote aus der Sicht des strategischen Managements (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)


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by D. Jackson : Hit Brands: How Music Builds Value for the World’s Smartest Brands

ISBN : #1137271477 | Date : 2013-10-31

Description :

PDF-30edf | Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact…. Hit Brands: How Music Builds Value for the World’s Smartest Brands


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[Pub.29kYr] Hit Brands: How Music Builds Value for the World’s Smartest Brands PDF | by D. Jackson


Hit Brands: How Music Builds Value for the World’s Smartest Brands by by D. Jackson

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Intelligent Techniques Web Personalization Workshop PDF F07c2004b

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Intelligent Techniques for Web Personalization: IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Intelligent Techniques for Web Personalization: IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540298460 | Date : 2005-12-14

Description :

PDF-50ebf | Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and pro… Intelligent Techniques for Web Personalization: IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers (Lecture Notes in Computer Science)


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Innovationsmanagement Business Business GeschA4ftsbeziehungen Informationsbezogene UnternehmensfBChrung PDF F337d1193

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Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) PDF




by Lars Herrmann : Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3834920177 | Date : 2009-09-24

Description :

PDF-ccd69 | Lars Herrmann zeigt, unter welchen Rahmenbedingungen die unterschiedlichen Informationsquellen hilfreich für die Realisierung eines innovativen Produktprogramms sind. Seine Analyse basiert auf einer branchenübergreifenden Studie mit über 400 befragten Managern…. Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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Marketing Ageing Consumer Building Age Friendly PDF 52dd61112

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business PDF




by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

Description :

PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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